Link building is an essential part of SEO, Thats why we offer a link building service for our clients.
Search engines take into account how many inbound links you have coming to your site, as well as the quality of them.
That is, they assess where they come from to see if they’re genuine and from valuable sources.
While you might know that link building is an important part of your SEO strategy, you might be unsure about whether you should use link building services to help you achieve your goals.
You might have read that it’s bad to pay for links and it’s best to do everything yourself. However, using a link building service is often just like using any other expert SEO service.
Not all link building services are the same, and some do it better than others.
When it comes to getting someone else to do your link building for you, there are both advantages and disadvantages, and there are lots of misconceptions too.
The majority of SEO experts (72%) think that backlinks are a significant ranking factor for websites.
That means it’s essential not to ignore the power that link building can have.
If you’re looking for help with link building, looking into how link building services can help you is vital too.
Common Misconceptions About Link Building and Services
The internet can be an incredible tool for research and finding out new information. It can also easily lead you down the wrong path and confuse you with myths and misconceptions.
If you get your information from the wrong place, you might dismiss the idea of using a link building service entirely – or even not bother with link building!
There are some common misconceptions that you’re likely to come across when it comes to link building, so pay attention to these often misunderstood points.
Link Building Is Just Spam And Scams
People often mistakenly think of link building, and especially paid link building, as something unethical.
They’ve been told or misunderstood that it’s spammy or there are lots of scams about.
The truth is much more nuanced than that.
Firstly, link building is essential for improving your website’s SEO. However, that doesn’t mean that all link building is the same.
You can do it properly and ethically, or you can try to take shortcuts. But, as with many things, if you do try to take shortcuts, you’re probably not going to get the results that you want.
Some link building services might make your site look bad – but you just have to avoid them.
To find the best link building services, it’s a good idea to learn the difference between white-hat and black-hat techniques.
White-hat strategies for link building are those that tend to stick to the guidelines that Google has set out.
Black-hat strategies are sneaky techniques, like hidden text on a page or showing users and search engines different content.
However, services carrying out white-hat strategies aren’t all necessarily doing it as well as each other.
It’s Always Better To Get Links Yourself Than Use A Service
People can easily believe this myth.
After all, isn’t it always better to work for something yourself?
But do you do every single thing for your website on your own?
Did you design it all, set up PPC ads for it, take complete control over your social media or do all the SEO yourself?
Chances are that you paid someone else to do at least one or two of these things. And that’s completely fine.
It’s not about whether you’re paying someone for a service, but who you’re paying.
Just like you could pay for a terrible web designer or a social media manager who doesn’t care about your brand’s reputation, you could end up paying for a bad link building service.
That’s why you need to choose carefully.
Anyone Can Do Link Building Successfully
Technically, anyone can carry out link building.
You don’t need to be an expert or have lots of connections.
However, it’s much easier if you are and you do.
Link building is a time-consuming task.
While it’s fairly quick and easy to secure not particularly good links, finding valuable ones is more difficult.
It takes skill, being able to reach out to the right people, and plenty of research to get it right.
However, that doesn’t mean that good link building is always extremely expensive.
Good link building services that are affordable exist too.
The Advantages of Link Building Services
Using link building services has its advantages and disadvantages.
You should be familiar with both before you decide that any of your SEO budget is going to go on link building services.
One of the most important advantages of using a link building service is that you can save a lot of time.
When you outsource your link building, the service can do the same thing that you would have done, but they’ll take all the work off your hands.
Getting quick, simple links might not take that long, but it also might not do your site any favors, either.
If you want valuable links that improve the SEO of your site, link building can take a long time.
By having someone else take care of it, you or your digital marketing team will have more time to work on other things.
Of course, another advantage of link building and using a professional link building service is that you can get real results. Link building isn’t the only factor you need to rank your site, but it is an important one.
You only need to take a look at a few case studies to see how it can help you.
Take one example from OutreachMama. In eight months, they ranked their site on the first page of Google search results for four competitive keywords.
Link building was an important part of their strategy.
They made sure to conduct guest blogging and editorial link building using sites with high Domain Authority (DA) and prominent web presence.
In fact, link building was their primary strategy when trying to rank their website.
Link building services get you access to the people who know what they’re doing. You could learn how to carry out all the link building techniques and strategies yourself.
But do you have time? Are you willing to put in the effort to forge relationships with bloggers and promote your content in all the right places?
You might look at some link building techniques and think that it looks easy, but you can soon realize that it’s a lot of work.
Remember that there’s a difference between outsourcing your link building strategy and simply paying for dirt cheap links on any site.
If anything does go wrong when you’re building links, it’s better if you’re not doing it yourself.
With an outsourcing partner at your side, you can turn to them and get them to fix it.
It’s their job to take care of any issues, such as penalties from Google.
Using a link building service could save you money too. You might think that can’t be true, as good link building isn’t cheap.
However, compared to doing the work in-house or trying to do it all yourself, you could get much better value when you outsource.
By saving a lot of time, you’ll save plenty of money. You or your staff will be able to concentrate on other things, while your link building partner gets to work.
The Potential Disadvantages of Link Building Services
Of course, there can be downsides to using link building services too. It’s important to be aware of them if you want to get the most from your link building strategy.
Firstly, you need to make sure that you choose the best link building service for your site.
There are good and bad people that you can work with, so you need to choose carefully. Before you sign up with a link building service, check how they carry out their work.
Take a look at their testimonials and see if they have case studies to present about how they have helped their previous clients.
If you choose the wrong service, you could end up having a negative effect on your site.
Another disadvantage of using a link building service is that you have to hand over some control.
You can’t retain a complete hold over your link building because you have to let your outsourcing partner take over some of it.
You do still get to work with them to come up with the perfect strategy and decide what your goals are, but you need to be prepared to let them do a lot of the work.
You might also be unsure about being bound by a contract.
If you’re just curious about link building, perhaps you don’t want to sign on for a number of months with the same service.
Fortunately, there are plenty of link building services that you can work with or as long or short as you like.
Link Building Strategies
Being familiar with some link building strategies will help you to understand how working with a link building service can help you.
Natural Editorial Links
Collecting editorial links in a natural manner isn’t exactly something an SEO expert has much involvement with.
It’s more likely to be down to your content marketing team to make this happen.
However, at the same time, they’ll need some SEO knowledge so that your content can rank well in search engine results.
Well ranking content will get discovered by people who find it valuable, who will then link back to it.
This is a proven method of link building, but it can also be slow. If you’re thinking about what content to create, list posts and infographics get more backlinks than other content.
Blogger outreach is the practice of reaching out to bloggers to ask them to share content on their blogs.
This might involve them writing a post and including a link to your site, or sometimes they might post something you have written.
With some link building services, professional writers could write the posts for you.
In one case study, Michael Pozdnev shows how he secured 2,000 visitors and 500 shares, plus 54 comments and 15 backlinks from one blogger outreach effort.
His email got a 100% open rate, 40% click-through rate and replies from 28% of the people he contacted.
However, make sure that when you’re conducting blogger outreach, you follow the new GDPR rules for anyone in the EU.
You need to make sure the person you contact could have a genuine interest in what you send them.
The Skyscraper Technique
The Skyscraper Technique is another popular way to build backlinks. Using this method, you find a top performing piece of content and set out to do it better.
Then you reach out to the right people using email, social media and other methods to get them to link to your content.
To increase the likelihood of people linking to your content, you look for people who have already linked to content similar to yours.
Take a look at Brian Dean’s post on how he does it and how he increased his search traffic by 110% in two weeks.
Replace Broken Links
Another way that many people choose to build links is to look for broken ones and replace them with their own.
This is a technique that has been around for a long time. The first step is to look for links that no longer work.
If you already have suitable content to replace it, the next step is to get in touch with the site owner and let them know.
If not, you need to create some linkable content first. Then gently suggest to the site owner that they should link to your site instead.
This method can be slower than others, but it tends to be pretty reliable, and it’s tried and tested.
Using a link building service can work out well for you if you choose the right service. A responsible service can secure you excellent links, and it can be affordable too.